We are strategic partners in media perception and corporate reputation management. We deconstruct data and synthesize it into actionable intelligence.
It all started in 2000 with a group of passionate entrepreneurs. We built a business from an idea that since has developed into the industry standard. We realized that technology today is taking you further than ever before, but you still need a human to give it a ‘meaning’ This led to the genesis of Perception & Quant.
We are the thought leaders in Image Measurement. We measure and interpret your brand reputation across print, broadcast, online and social media.
Global IT infrastructure crunching massive real-time data and cutting edge data-management technology ensures that you have your ear to the ground, always, everywhere. Precise Relevance filtration and advanced benchmarking form the foundation of our monitoring and analytics prowess. This is the future of media mapping.
The best and the brightest analytic minds complement the latest of datamining algorithms to give you the most accurate and unbiased account of past performance, current slant and future projections. This is the future of media intelligence.
Sourav, an MBA in Marketing, is one of the leading media analysts in south Asia. He is the Director of Cirrus – India’s biggest independent media evaluation agency and the Founder of Perception & Quant Inc.
Koushik, an MBA from IIM (A), is an ardent practitioner of the integrated marketing approach consisting of traditional, social & digital marketing and consumer activation. He helped set up ACNielsen’s consumer research business in Russia and led global brand P&L as Global Category Director for GSK Consumer Healthcare
Rajiv has held leadership positions at Yahoo.com, Neustar, Expedia.com and several pioneering start-ups. He is a focused entrepreneurial business leader with over 20 years of experience in cutting edge online products and services.
We fuse big data with human judgement for high-performance analytics and strategic actionable intelligence
This incredible tool is your ear to the world wide web. News, Views, Posts and comments on a single platter – Anytime, Anywhere.
Our newsletters are curated by expert analysts and provide news that is important to you
Our 24*7*365 global command centre will be the most powerful crisis management shield for corporates
We partner with international agencies and leading media houses for a wide range of national and international studies and surveys.
Our ultimate executive solution reserved for a select audience.
The leader in media evaluation in India with over 450 clients - the biggest names from over 32 sectors
The fastest and most extensive media monitoring platform
With over 450 Clients - the biggest names from across 32 sectors, our group is a media evaluation powerhouse.
We are the Partner of Choice. In India our group works with over 24 PR agencies, including the top 5 global PR giants, on national and international mandates
We work with numerous government organizations, state administrations and politicians.
cohn & wolfe | 6 degrees
"Cirrus has been our partner for media analytics and tracking for almost a decade now. They have provided valuable insights on themes driving conversation and opportunity areas within the media landscape for our campaigns to make an impact. The team at Cirrus has been open and flexible in understanding unique requirements of different sectors/players and in providing us with contextualized insights. We wish them luck and success for their launch in the United States."
N S Rajan
Global Partner and Managing Director
"Cirrus is perhaps one of the of the oldest partners of Ketchum Sampark. Their constant upgradation of technology, high quality of service and the ability to understand our client’s analytics needs have meant that our teams have never thought of looking for a new partner. I am delighted Saurav and his team in Cirrus are now foraying into US and I am sure their passion for their work will keep them in good stead to succeed in this highly demanding market."
Global Head Corporate
Communication and Corporate Affairs - HCL Tech
"Of several teams that i have come across, CIRRUS understand the Communications and media measurement the best. It delivers usable insights for strategic and operation level decisions. I quite like the team! Add that on a global benchmark when it comes to integrating print and online measurement and analysis, Cirrus rates amongst the top few."
Chief Communications Officer
"Truly impressed by the professionalism exhibited by Cirrus when it comes to media tracking and measurement. They have been a source of valuable insights when it comes to analysing media discourse on a number of themes including brand public relations. I am sure Cirrus will do well as they expand their services outside India."