Fusion of Extreme Technology & Human Brilliance

Fusion of Extreme Technology & Human Brilliance.

About Us

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We Are

Pioneers in Scientific Media Analysis

We are strategic partners in media perception and corporate reputation management. We deconstruct data and synthesize it into actionable intelligence.

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Our History

The Soul of a Startup

It all started in 2000 with a group of passionate entrepreneurs. We built a business from an idea that since has developed into the industry standard. We realized that technology today is taking you further than ever before, but you still need a human to give it a ‘meaning’ This led to the genesis of Perception & Quant.

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We Do

Listen, Measure And Interpret

We are the thought leaders in Image Measurement. We measure and interpret your brand reputation across print, broadcast, online and social media.

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Technical Supremacy

Global Infrastructure, Robust Technology

Global IT infrastructure crunching massive real-time data and cutting edge data-management technology ensures that you have your ear to the ground, always, everywhere. Precise Relevance filtration and advanced benchmarking form the foundation of our monitoring and analytics prowess. This is the future of media mapping.

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Human Virtuoso

Humans meet Algorithms

The best and the brightest analytic minds complement the latest of datamining algorithms to give you the most accurate and unbiased account of past performance, current slant and future projections. This is the future of media intelligence.

Our Principals

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Sourav De

CEO

Sourav, an MBA in Marketing, is one of the leading media analysts in south Asia. He is the Director of Cirrus – India’s biggest independent media evaluation agency and the Founder of Perception & Quant Inc.

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Koushik Gupta

COO

Koushik, an MBA from IIM (A), is an ardent practitioner of the integrated marketing approach consisting of traditional, social & digital marketing and consumer activation. He helped set up ACNielsen’s consumer research business in Russia and led global brand P&L as Global Category Director for GSK Consumer Healthcare

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Rajiv Malhotra

Strategic Advisor

Rajiv has held leadership positions at Yahoo.com, Neustar, Expedia.com and several pioneering start-ups. He is a focused entrepreneurial business leader with over 20 years of experience in cutting edge online products and services.

Our Services

P&Q Analytics

We fuse big data with human judgement for high-performance analytics and strategic actionable intelligence

P&Q ONLINE

This incredible tool is your ear to the world wide web. News, Views, Posts and comments on a single platter – Anytime, Anywhere.

P&Q NEWSLETTERS

Our newsletters are curated by expert analysts and provide news that is important to you

P&Q ACTION CENTRE

Our 24*7*365 global command centre will be the most powerful crisis management shield for corporates

P&Q SYNDICATED

We partner with international agencies and leading media houses for a wide range of national and international studies and surveys.

P&Q ‘C’ SUITE

Our ultimate executive solution reserved for a select audience.

CIRRUS RESEARCH

The leader in media evaluation in India with over 450 clients - the biggest names from over 32 sectors

CIRRUS MONITORING

The fastest and most extensive media monitoring platform

OUR DIVISIONS

OUR CLIENTS

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    CORPORATES

    With over 450 Clients - the biggest names from across 32 sectors, our group is a media evaluation powerhouse.

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    PR Agencies

    We are the Partner of Choice. In India our group works with over 24 PR agencies, including the top 5 global PR giants, on national and international mandates

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    GOVERNMENT BODIES

    We work with numerous government organizations, state administrations and politicians.

Client Testimonials